Software product · Encharge
Promote Encharge
Encharge
Marketing automation and behavior-based email built for B2B SaaS.
Partner summary
The offer at a glance
A quick read on buyer fit, pitch, economics, and promotion fit.
Best buyer
B2B SaaS growth and marketing teams
Main outcome
10% increase in trial activation rate after redesigning the onboarding flow in Encharge.
Commission
To be confirmed
Best channels
Content Marketing, Seo, Comparison Pages, Saas Review Sites
Terms
Founder confirmation required before promotion.
Main pitch
Encharge is the marketing automation platform built specifically for B2B SaaS. It combines behavior-based emails, a visual flow builder, and deep native integrations with Stripe,...
Economics
Partner terms
Commission, pricing model, and review timing for this listing.
Commercial terms
Partner terms
Founder confirmation required before partners promote this listing.
- Commission
- To be confirmed
- Pricing
- Subscription
- Duration
- —
- Review period
- 30 days
Pricing tiers
Growth (monthly)
Primary$99.00/ monthly
Tracks Paid Subscription
- Up to 2,000 subscribers
- Monthly email sends: 10x subscriber limit
- Unlimited flows
- Unlimited team members
- Live chat support
Growth (annual)
$79.00/ yearly
Tracks Paid Subscription
- Up to 2,000 subscribers, billed yearly
- Save 20% vs monthly
- Monthly email sends: 10x subscriber limit
- Unlimited flows and team members
- Flow builder, segmentation, behavior emails
Premium (annual)
$129/ yearly
Tracks Paid Subscription
- Up to 2,000 subscribers, billed yearly
- All Growth features
- HubSpot, Salesforce, Segment, WooCommerce, Shopify integrations
- Transactional emails API
- Events and event-based segmentation
Premium (monthly)
$159/ monthly
Tracks Paid Subscription
- Up to 2,000 subscribers
- Monthly email sends: 12x subscriber limit
- All Growth features
- HubSpot integration
- Salesforce integration
Enterprise
Custom/ custom
Tracks Paid Subscription
- For over 50,000 subscribers
- All Premium features
- Dedicated account manager
- Free onboarding
- Custom pricing
Who this converts for
The buyers this offer is shaped for. Match your reach to the strongest audience fit.
B2B SaaS growth and marketing teams
In-house marketing teams at B2B SaaS companies running trial conversion, onboarding, and lifecycle email programs.
Pain points
- Generic email tools cannot trigger on in-product behavior or billing events.
- Building lifecycle flows requires engineering time and brittle Zapier chains.
- Trial-to-paid conversion stalls without targeted onboarding emails.
- Generic ESPs cannot trigger on in-product behavior or billing events.
- Hardcoded onboarding emails are slow to iterate and tie up engineering.
- Trial-to-paid conversion stalls without targeted, behavior-based emails.
- Enterprise platforms like Pardot are overkill and not designed for SaaS lifecycle motions.
Desired outcomes
- Higher trial-to-paid conversion.
- Faster product activation for new signups.
- Lifecycle automation tied to real product and billing data without engineering.
- Double trial-to-paid conversion rates.
- Activate more new signups in the first week.
- Move onboarding ownership from engineering to marketing.
- Run lifecycle campaigns driven by real product and billing data.
Marketing agencies serving SaaS and digital businesses
Agencies and consultants implementing marketing automation for SaaS clients.
Pain points
- Switching client tools eats hours per week.
- Existing automation tools are not specialized for SaaS workflows.
- Hard to deliver behavior-based emails inside client tooling without code.
Desired outcomes
- Ship client flows in minutes instead of hours.
- Offer behavior-based email as a productized service.
- Standardize on one platform across SaaS clients.
Product-led growth and onboarding owners
PLG teams and customer success engineers responsible for activating users inside the product.
Pain points
- Trial users drop off before reaching the activation moment.
- No easy way to send emails based on specific in-app events.
- Onboarding flows live in code and require engineering for every change.
Desired outcomes
- Activate more trial users within the first week.
- Move onboarding flow ownership from engineering to marketing.
- Reduce time-to-value for new signups.
B2B SaaS companies and digital businesses with a free trial or PLG motion
Run behavior-based lifecycle emails for SaaS users and trial signups without engineering effort.
instrumented product events
Run behavior-based lifecycle emails for SaaS users and trial signups without engineering effort.
Run behavior-based lifecycle emails for SaaS users and trial signups without engineering effort
Run behavior-based lifecycle emails for SaaS users and trial signups without engineering effort.
Why partners convert here
When to pitch this, and the outcomes the buyer actually gets.
Use cases
- Trial-to-paid conversion for SaaS
- Trial-to-paid conversion for SaaS
- User onboarding and activation
- User onboarding and activation
- Lead nurturing for digital businesses
- Lead nurturing for digital businesses
- Account-based marketing for B2B SaaS
- Account-based marketing for B2B SaaS
Outcomes
Sales and customer success time per new customer reduced from 5-9 hours to about 2 hours.
EvidenceFlows that used to take hours in code can be built in minutes by non-technical team members.
EvidenceDouble trial-to-paid conversion rates.
Activate more new signups in the first week.
Move onboarding ownership from engineering to marketing.
Run lifecycle campaigns driven by real product and billing data.
Payfacile lifts trial activation 10%
EvidenceConfect grows three-day active users by 28%
EvidenceSamdock cuts sales and CS time per new customer
EvidenceLandbot automates onboarding at scale
EvidenceStrong third-party review ratings
Evidence50+ native integrations
EvidenceSamdock cuts cost and time to acquire a customer by 77%
EvidenceBefore · After
Trial-to-paid conversion for SaaS
Before
Trial users sign up but never reach the aha moment, and generic email blasts do not address what each user actually did or did not do in the product.
After
Encharge triggers behavior-based emails tied to product events and Stripe, Chargebee, or Paddle billing activity, nudging trial users toward activation and upgrade.
Expected outcome: Higher trial-to-paid conversion and faster activation of new signups.
What makes this different
Where this offer beats the alternatives.
Built specifically for B2B SaaS lifecycle automation
Native integrations with Stripe, Chargebee, Recurly, Paddle, HubSpot, Salesforce, and Segment
Visual flow builder accessible to non-technical marketers
Behavior-based emails triggered by product and billing events
Company profiles and custom objects for account-based marketing
Free email verification on all plans
Managed email deliverability via SendGrid plus AWS
Promotion strategy
Partner playbook
Angles, questions, objections, and inputs to keep outreach sharp.
Value proposition
Marketing automation and behavior-based email built for B2B SaaS.
How to pitch
Encharge is the marketing automation platform built specifically for B2B SaaS. It combines behavior-based emails, a visual flow builder, and deep native integrations with Stripe, Chargebee, HubSpot, Salesforce, and Segment so growth teams can convert trial users, onboard new signups, and run lifecycle campaigns without writing code.
Positioning
Encharge sits between basic ESPs like Mailchimp and complex enterprise suites like Pardot or Marketing Cloud, focused on B2B SaaS lifecycle automation tied to product and billing events.
Best angles to test
- Comparison content vs Mailchimp, Drip, ActiveCampaign, Customer.io, and HubSpot for SaaS lifecycle.
- Behavior-based email playbooks for trial conversion and onboarding.
- Stripe/Chargebee/Paddle billing-triggered emails as a wedge.
- Case-study-led content using Landbot, Confect, and Samdock outcomes.
- Agency angle: switching SaaS clients from a legacy ESP to Encharge.
- Marketing automation platform built specifically for B2B SaaS.
- Behavior-based emails triggered by product and billing events.
- Native integrations with Stripe, Chargebee, Recurly, Paddle, HubSpot, Salesforce, and Segment.
- Visual flow builder usable by non-technical marketers.
- 14-day free trial; paid plans start at $99/month for 2,000 subscribers.
- Customer case studies cite outcomes like 10% lift in trial activation and 28% lift in early engagement.
Angles to avoid
- Do not claim guaranteed revenue or guaranteed conversion lift.
- Do not claim results are typical without citing a specific case study.
- Do not claim official partnership before founder approval.
- Do not claim Stripe-verified payouts.
- Do not claim managed checkout is ready.
- Do not promise specific affiliate commission rates without founder confirmation.
Discovery questions
- Do you have a free trial or freemium motion, and what is your current trial-to-paid conversion rate?
- Are your onboarding emails owned by marketing or hardcoded in product?
- Which billing system do you use (Stripe, Chargebee, Recurly, Paddle, Chargify)?
- Do you use HubSpot, Salesforce, or Segment today?
- How many subscribers or contacts do you currently email?
- Who owns lifecycle email today, and what is the biggest blocker to shipping new flows?
Disqualifiers
- Pure B2C e-commerce shops
- one-off newsletter senders without product signals
- or teams that only need transactional email without lifecycle automation.
Target keywords
Objections & responses
“We already use HubSpot or another big marketing platform.”
Response: Encharge has a native two-way HubSpot sync and is built to layer on top, handling the SaaS-specific behavior-based and billing-driven emails that HubSpot is not optimized for.
“Our developers built our onboarding emails in code already.”
Response: Encharge moves those flows out of code into a visual builder that marketers can change in minutes, freeing up engineering time and enabling fast experimentation.
“We are not technical enough to set this up.”
Response: Customers describe Encharge as something a non-developer can run end-to-end, and the platform offers live chat support and a paid Premium Services tier where the team builds flows for you.
“We only need basic newsletters, this looks like overkill.”
Response: Encharge fits SaaS teams that need lifecycle and behavior emails tied to product and billing events; if needs are limited to broadcasts only, the platform may be more than required.
Rules
Promotion rules
Where you can promote, what is restricted, and what the founder requires.
Allowed channels
Restricted channels
- AI-generated content
- Yes
- Content reuse
- No
- Founder approval
- Yes
Approved claims
- Marketing automation platform built specifically for B2B SaaS.
- Behavior-based emails triggered by product and billing events.
- Native integrations with Stripe, Chargebee, Recurly, Paddle, HubSpot, Salesforce, and Segment.
- Visual flow builder usable by non-technical marketers.
- 14-day free trial
- paid plans start at $99/month for 2,000 subscribers.
- Customer case studies cite outcomes like 10% lift in trial activation and 28% lift in early engagement.
Claims to avoid
- Do not claim guaranteed revenue or guaranteed conversion lift.
- Do not claim results are typical without citing a specific case study.
- Do not claim official partnership before founder approval.
- Do not claim Stripe-verified payouts.
- Do not claim managed checkout is ready.
- Do not promise specific affiliate commission rates without founder confirmation.
Evidence
Proof & trust signals
Claims, evidence links, and operational trust signals partners can lean on.
Proof points
- Trial activation rate increase: 10 percent
- Three-day active users increase: 28 percent
- Sales and customer success time per new customer reduced from 5-9 hours to about 2 hours.
- Flows that used to take hours in code can be built in minutes by non-technical team members.
- Double trial-to-paid conversion rates.
- Activate more new signups in the first week.
- Move onboarding ownership from engineering to marketing.
- Run lifecycle campaigns driven by real product and billing data.
- Payfacile lifts trial activation 10%
- Confect grows three-day active users by 28%
- Samdock cuts sales and CS time per new customer
- Landbot automates onboarding at scale
- Strong third-party review ratings
- 50+ native integrations
- Samdock cuts cost and time to acquire a customer by 77%
Proof links
- Encharge platform Open Graph image
Open Graph image used across Encharge marketing pages.
- Visual flow builder screenshot
Drag-and-drop flow builder for designing customer journeys.
- Behavior emails screenshot
Behavior-based email composer triggered by in-app events.
About Encharge
Encharge is a marketing automation platform built specifically for B2B SaaS companies and digital businesses. Teams use a visual flow builder, advanced segmentation, and behavior-based emails to onboard trial users, convert them into paying customers, and run lifecycle campaigns triggered by real product events and billing activity. Native integrations with Stripe, Chargebee, Recurly, Paddle, HubSpot, Salesforce, Segment, and 50+ other tools let marketing teams automate the full customer journey without engineering work.
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Listing transparency
Company activation will confirm the remaining commercial and tracking details.