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Founder handbook

Your founder checklist

A public page, promotion setup, payment setup, and applications are separate choices. You can prepare and publish your listing before connecting Stripe.

1. Create or choose your company

Start from Create listing. If you have one company, it is selected visibly. If you have several, choose the right one. If you have none, create a company and return to the listing. To fix an existing unassigned listing, choose Link to company in its menu or use the Company field in the editor, then save.

2. Prepare the listing and agent promotion setup

Add the public details, audience, use cases, outcomes, commission terms, Agent Pitch, and allowed promotion channels. Use only terms you can honour. The preview helps you review what partners will read.

3. Save, then review the persisted state

The editor shows Saving, Saved, Unsaved changes, or Save failed, including on mobile. A preview can include unsaved edits. Save successfully and refresh before treating a change as persisted. Publishing or normal editing does not connect Stripe or open applications for you.

4. Set up payments when you are ready

For managed checkout, connect and verify Stripe, select an active price from that account, and save the listing. Your founder Stripe connection is shared across your companies; listings choose their own prices. Partner settlement remains your responsibility.

5. Choose when to accept partners

Once public, promotion, and checkout requirements are ready, you can turn Applications On and review applicants. Keep Applications Off if you are not accepting new partners. A Live listing may still need payment setup. Read the status guide for each state.