AI software · Clay

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Clay

Access 150+ premium data sources and AI research agents in one platform, then automate GTM workflows to turn insights into revenue.

Open for Partnersgo-to-marketsales-datacrm-enrichmentai-agentswaterfall-enrichmentFree trial · 14 daysListed since May 2026

Apply to promote Visit clay.com

Partner summary

The offer at a glance

A quick read on buyer fit, pitch, economics, and promotion fit.

Best buyer

GTM Ops and RevOps leaders

Main outcome

3x enrichment rate vs. previous solution

Commission

To be confirmed

Best channels

Partner Content, Newsletter, Social Organic, Webinars

Terms

Founder confirmation required before promotion.

Main pitch

Clay unifies 150+ premium data providers, AI research agents, and a natural-language workflow builder in one GTM platform. Teams use it to enrich CRMs, source TAM, build ad...

Economics

Partner terms

Commission, pricing model, and review timing for this listing.

Commercial terms

Partner terms

Founder confirmation required before partners promote this listing.

Commission: To be confirmed
Pricing: Subscription
Duration: —
Review period: 30 days

Pricing tiers

Free trial

Primary

$0.00/ trial

Tracks Trial Signup

14-day Pro trial
No credit card required
Access to Claygent and waterfall enrichment during trial

Who this converts for

The buyers this offer is shaped for. Match your reach to the strongest audience fit.

GTM Ops and RevOps leaders

Operations leaders responsible for data quality, enrichment, routing, and the systems behind pipeline generation.

Head of GTM OpsDirector of GTM Ops

Pain points

Enrichment coverage gaps from single-vendor data stacks
Manual research and data cleanup blocking reps
Fragmented tooling for enrichment, signals, sequencing, and ad targeting
Slow experimentation on outbound and ABM plays

Desired outcomes

Cleaner, more complete CRM data
Faster, signal-driven outbound and ABM plays
Higher-quality ad audiences synced to LinkedIn, Meta, and Google
Consolidated GTM data and automation stack

Demand gen and growth marketing leaders

Marketing leaders running ABM, paid acquisition, and pipeline programs.

VP MarketingHead of Demand Generation

Sales leaders and SDR managers

Sales leaders focused on outbound pipeline and rep productivity.

VP SalesHead of Sales

Founders and early GTM hires at startups

Early-stage founders and first GTM hires building their initial outbound and ABM motion.

Head of GTM OpsRevOps Lead

B2B SaaS and tech companies from growth-stage to enterprise running outbound

Build and automate end-to-end GTM plays from sourcing and enrichment to prospect-facing action.

Head of GTM OpsRevOps Lead

Head of GTM Ops

Build and automate end-to-end GTM plays from sourcing and enrichment to prospect-facing action.

Head of GTM OpsRevOps Lead

Why partners convert here

When to pitch this, and the outcomes the buyer actually gets.

Use cases

CRM enrichment
CRM enrichment with waterfall data and AI agents
Outbound prospecting and automation
Automated outbound prospecting
Ad audience targeting
Build and sync ad audiences from CRM and signals
Custom signal tracking for timely outreach
Signals and intent monitoring
TAM sourcing and account research
TAM sourcing and AI account research

Outcomes

3 x

enrichment_rate_multiplier

Evidence

80 %

enrichment_coverage_pct

Evidence

140 %

outbound_pipeline_growth_pct

Evidence

10 minutes

time_reduction_minutes

Evidence

95 %

linkedin_match_rate_pct

Evidence

Cleaner, more complete CRM data

Faster, signal-driven outbound and ABM plays

Higher-quality ad audiences synced to LinkedIn, Meta, and Google

Consolidated GTM data and automation stack

Anthropic: 3x enrichment rate

Evidence

Rippling secret weapon for marketing

Evidence

Vanta: essential GTM stack pillar

Evidence

High public review rating

Evidence

150+ premium data sources

Evidence

150+ premium data providers in one platform

Evidence

High average review rating reported on the homepage

Evidence

Vanta CRO endorsement of Clay as essential GTM pillar

Evidence

Rippling marketing endorsement

Evidence

Verkada outbound automation endorsement

Evidence

Before · After

CRM enrichment

Before

CRM records are incomplete, stale, or duplicated, with single-vendor enrichment leaving large coverage gaps.

After

A waterfall across 150+ providers plus Claygent research fills missing fields and keeps CRM data continuously refreshed.

Expected outcome: Higher enrichment coverage, cleaner CRM data, and less manual research time for reps.

What makes this different

Where this offer beats the alternatives.

150+ premium data providers combined in a single waterfall
Claygent AI research agents purpose-built for GTM
Sculptor builds workflows from natural language
Native ad audience sync to LinkedIn, Meta, and Google
Strong references from leading GTM teams including Anthropic, OpenAI, Vanta, Rippling, Intercom, and Verkada

Promotion strategy

Partner playbook

Angles, questions, objections, and inputs to keep outreach sharp.

Value proposition

Access 150+ premium data sources and AI research agents in one platform, then automate GTM workflows to turn insights into revenue.

How to pitch

Clay unifies 150+ premium data providers, AI research agents, and a natural-language workflow builder in one GTM platform. Teams use it to enrich CRMs, source TAM, build ad audiences for LinkedIn/Meta/Google, run signal-driven outbound, and automate inbound — replacing a stack of enrichment, sequencing, and ops tools.

Positioning

The data and AI workflow layer for modern revenue teams: from sourcing and enrichment to prospect-facing action, in one platform.

Best angles to test

Consolidating multiple enrichment vendors into a single waterfall
Using AI research agents to scale account research
Signal-driven outbound and ABM plays
Building ad audiences from CRM data and signals
Replacing manual research workflows with Sculptor
Access to 150+ premium data providers in one platform
AI research agents (Claygent) for GTM
Waterfall enrichment across multiple providers
Native ad audience sync to LinkedIn, Meta, and Google
Used by GTM teams at companies like Anthropic, OpenAI, Vanta, Rippling, Intercom, and Verkada
14-day Pro trial, no credit card required

Angles to avoid

Do not claim guaranteed revenue or pipeline outcomes
Do not claim results are typical
Do not claim official partnership before founder approval
Do not claim Stripe-verified payouts
Do not claim managed checkout is ready
Do not quote specific customer metrics without linking to the source on clay.com

Discovery questions

What data providers do you use today for enrichment, and where do you see coverage gaps?
How are you currently building and refreshing TAM and ABM lists?
Where do reps spend the most time on manual research?
How do you target ad audiences on LinkedIn, Meta, and Google today?
What signals do you act on, and how are they wired into your CRM and sequencer?

Disqualifiers

Consumer companies
pure self-serve businesses with no outbound or ABM motion
and teams without a CRM.

Target keywords

go-to-market platformCRM enrichmentwaterfall enrichmentsales data platformAI sales research agentABM platformoutbound automationad audience syncintent signalsRevOps tooling

Objections & responses

“We already use a single enrichment vendor like ZoomInfo or Apollo.”
Response: Clay's waterfall combines 150+ providers, including those vendors, so coverage compounds rather than locks in a single source. Customers like Anthropic report 3x enrichment rate vs. a single-vendor stack.
“We don't want yet another tool in our stack.”
Response: Clay typically consolidates several tools — enrichment, list building, signals, sequencer, and ad audience builders — into one workspace, with native integrations into Salesforce, HubSpot, Outreach, and Salesloft.
“How does this compare to building enrichment workflows internally?”
Response: Clay gives data and ops teams a no-code workspace with built-in providers, AI agents, and connectors, so teams ship workflows in days instead of building and maintaining custom pipelines.
“Will our reps actually use it?”
Response: Clay is primarily used by ops and marketing to push clean, enriched data and triggered plays into the tools reps already use, so adoption usually happens through better leads and CRM data rather than a new UI.
“Are the AI agents reliable on real prospect data?”
Response: Claygent is designed for GTM research and works alongside structured data providers in a waterfall, so AI outputs are constrained by verifiable data and can be reviewed before syncing back to systems.

Rules

Promotion rules

Where you can promote, what is restricted, and what the founder requires.

Allowed channels

Partner ContentNewsletterSocial OrganicWebinarsCommunitiesDirect Outreach To Known Contacts

Restricted channels

Paid Search Brand BiddingUnsolicited Cold EmailSpammy Outreach

AI-generated content: Yes
Content reuse: No
Founder approval: Yes

Approved claims

Access to 150+ premium data providers in one platform
AI research agents (Claygent) for GTM
Waterfall enrichment across multiple providers
Native ad audience sync to LinkedIn, Meta, and Google
Used by GTM teams at companies like Anthropic, OpenAI, Vanta, Rippling, Intercom, and Verkada
14-day Pro trial, no credit card required

Claims to avoid

Do not claim guaranteed revenue or pipeline outcomes
Do not claim results are typical
Do not claim official partnership before founder approval
Do not claim Stripe-verified payouts
Do not claim managed checkout is ready
Do not quote specific customer metrics without linking to the source on clay.com

Evidence

Proof & trust signals

Claims, evidence links, and operational trust signals partners can lean on.

Proof points

enrichment_rate_multiplier: 3 x
enrichment_coverage_pct: 80 %
outbound_pipeline_growth_pct: 140 %
time_reduction_minutes: 10 minutes
linkedin_match_rate_pct: 95 %
Cleaner, more complete CRM data
Faster, signal-driven outbound and ABM plays
Higher-quality ad audiences synced to LinkedIn, Meta, and Google
Consolidated GTM data and automation stack
Anthropic: 3x enrichment rate
Rippling secret weapon for marketing
Vanta: essential GTM stack pillar
High public review rating
150+ premium data sources
150+ premium data providers in one platform
High average review rating reported on the homepage
Vanta CRO endorsement of Clay as essential GTM pillar
Rippling marketing endorsement
Verkada outbound automation endorsement

Proof links

Clay homepage hero
Clay homepage Open Graph image.
Clay pricing page
Pricing page Open Graph image.
Claygent AI agents
Claygent page Open Graph image.

About Clay

Clay is a go-to-market data and AI workflow platform that unifies 150+ premium data providers, AI research agents (Claygent), and a natural-language workflow builder (Sculptor). Revenue teams use Clay to enrich CRM data, build targeted ad audiences for LinkedIn, Meta, and Google, track buying signals, source TAM, and automate inbound and outbound plays end to end.

clay.comListed since May 2026

Apply to promote

comstein reviews partner interest for this offer before company activation.

Best time to pitch: CRM enrichment

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This product is currently collecting partner interest on comstein. comstein reviews applications and may share relevant interest with the company once the offer is activated. Final commission, tracking, and payout terms are confirmed after company activation.

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