AI software · Cognism
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Cognism
Premium European B2B sales intelligence with phone-verified mobiles and compliant decision-maker data.
Partner summary
The offer at a glance
A quick read on buyer fit, pitch, economics, and promotion fit.
Best buyer
Heads of Sales at European B2B companies
Main outcome
Teams report substantially higher mobile connect rates with phone-verified data.
Commission
To be confirmed
Best channels
Founder-Curated Outbound To Qualified GTM Leaders, Content And Thought Leadership About Compliant B2B Data And European Prospecting, Partner Referrals To RevOps And Sales Leaders Evaluating Data Vendors, Targeted Comparisons Against ZoomInfo, Lusha, And Apollo Where Accurate
Terms
Cognism positions itself as compliance-first with GDPR and CCPA alignment, ISO 27001, ISO 27701, and SOC 2 Type II. Promotion claims must respect that posture and avoid implying guaranteed outcomes.
Main pitch
Help European and global revenue teams replace patchy, US-centric contact data with Cognism's phone-verified mobiles, refreshed decision-maker coverage, and compliance-first...
Economics
Partner terms
Commission, pricing model, and review timing for this listing.
Commercial terms
Partner terms
Founder confirmation required before partners promote this listing.
- Commission
- To be confirmed
- Pricing
- Subscription
- Duration
- —
- Review period
- 30 days
Pricing tiers
Custom pricing
PrimaryCustom/ annual
Tracks Sales Qualified Lead
- Phone-verified mobiles
- Decision-maker coverage refreshed every 30 days
- Buying signals including intent, hiring, funding, and job changes
- Browser extension over LinkedIn and websites
- CRM and sales engagement integrations
Who this converts for
The buyers this offer is shaped for. Match your reach to the strongest audience fit.
Heads of Sales at European B2B companies
Sales leaders responsible for outbound pipeline and SDR/AE performance in EMEA-focused B2B organisations.
Pain points
- Inaccurate or outdated contact data eroding SDR productivity
- Low mobile connect rates in Europe
- Compliance risk with non-GDPR data sources
- Unpredictable pipeline coverage
- Outdated CRM records that slow follow-up
- Compliance risk from non-GDPR data sources
- Patchy EMEA coverage from US-centric vendors
- Manual list-building and enrichment effort
Desired outcomes
- Higher connect rates and meetings booked
- Predictable outbound pipeline
- Faster ramp for new reps
- Compliant outreach across EMEA
- Higher mobile connect rates
- Refreshed, compliant CRM records
- Predictable European pipeline
- Reps spend more time in live conversations
- Audit-ready compliance posture
B2B Marketing leaders driving demand in Europe
Marketing leaders running ABM, lifecycle, and demand-gen programs that depend on accurate, compliant audience data.
Pain points
- Incomplete inbound leads slow sales follow-up
- Limited European audience coverage
- GDPR exposure with offshore data sources
- Long form fields hurting conversion
Desired outcomes
- Higher inbound-to-MQL conversion
- Shorter forms with enriched fields
- Compliant ABM target lists
- Better audience segmentation for campaigns
RevOps and GTM Operations teams
Operators who govern CRM data quality, segmentation, and the tooling stack across sales and marketing.
Pain points
- CRM decay and missing fields on key accounts
- Multiple data providers with overlapping coverage
- Manual list-building and enrichment
- Lead routing delays from incomplete records
Desired outcomes
- Continuously refreshed CRM records
- Field-level enrichment control
- Higher match rates across EMEA
- Unified data foundation across teams
Enterprise GTM teams entering or scaling in Europe
Enterprise revenue teams managing complex buying groups and needing compliant data coverage across EMEA.
Pain points
- Identifying full buying groups inside large accounts
- Inconsistent EMEA coverage from US-only vendors
- Compliance scrutiny from legal and security teams
- Fragmented data across regions
Desired outcomes
- Mapped enterprise buying groups
- Confident multi-region outreach
- Audit-ready compliance posture
- Consistent data across regions
B2B revenue teams selling into Europe (and globally) who need compliant
Help revenue teams find, reach, and convert the right European and global decision-makers using compliant, phone-verified B2B data and timely buying signals.
phone-verified contact data
Help revenue teams find, reach, and convert the right European and global decision-makers using compliant, phone-verified B2B data and timely buying signals.
Why partners convert here
When to pitch this, and the outcomes the buyer actually gets.
Use cases
- Prospect with precision across Europe
- Prospect with precision across Europe
- Keep CRM records current and complete
- Keep CRM records current and complete
- Power internal systems with verified B2B data
- Power internal systems with verified B2B data
- Reach the right buyer at the right time
- Reach the right buyer at the right time
Outcomes
Average 20-40% pipeline increase for Cognism customers, per published positioning.
EvidenceHigher mobile connect rates
Refreshed, compliant CRM records
Predictable European pipeline
Reps spend more time in live conversations
Audit-ready compliance posture
4,000+ revenue teams use Cognism
Evidence15 global Do-Not-Call lists screened
EvidenceStrong third-party review ratings
EvidenceMollie case study: 30% better data quality
EvidenceComplyAdvantage case study: 15% conversion uplift
EvidenceBefore · After
Prospect with precision across Europe
Before
Reps waste time on stale lists, low connect rates, and poor EMEA coverage from US-centric vendors.
After
Reps work from refreshed, phone-verified contacts with persona and intent context, ready to action in their CRM.
Expected outcome: More live conversations, higher connect rates, and faster pipeline build.
What makes this different
Where this offer beats the alternatives.
Phone-verified mobiles with additional verification layers
Decision-maker coverage refreshed every 30 days
GDPR-first sourcing with screening against 15 Do-Not-Call lists
Strong European data coverage and signals
Web app, browser extension, CRM enrichment, and Data-as-a-Service in one platform
Promotion strategy
Partner playbook
Angles, questions, objections, and inputs to keep outreach sharp.
Value proposition
Premium European B2B sales intelligence with phone-verified mobiles and compliant decision-maker data.
How to pitch
Help European and global revenue teams replace patchy, US-centric contact data with Cognism's phone-verified mobiles, refreshed decision-maker coverage, and compliance-first sourcing. Lead with the connect-rate uplift, GDPR posture, and integrations into Salesforce, HubSpot, Outreach, and Salesloft for teams already running outbound in EMEA.
Positioning
Premium European B2B sales intelligence built for compliant, signal-led outbound — strongest when teams need accurate mobiles, decision-maker coverage in EMEA, and a GDPR-first posture their legal team will sign off on.
Best angles to test
- EU connect-rate uplift vs US-centric data vendors
- GDPR-first compliance and ISO/SOC 2 posture for legal sign-off
- CRM enrichment to fix decaying records and unlock AI/scoring
- Signal-led outbound timed around hiring, funding, and job-change events
- Vendor consolidation: one platform for prospecting, enrichment, and DaaS
- Phone-verified mobile numbers with additional verification layers
- Decision-maker contact data refreshed every 30 days (per website)
- GDPR-first sourcing with screening across 15 Do-Not-Call lists (per website)
- ISO 27001, ISO 27701, and SOC 2 Type II certifications cited on the Cognism website
- Integrations with Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Bullhorn, Outreach, Salesloft, and Zapier
Angles to avoid
- Do not claim guaranteed pipeline or revenue uplift
- Do not claim results are typical
- Do not claim official partnership before founder approval
- Do not claim Stripe-verified payouts
- Do not claim managed checkout is ready
- Do not quote specific customer metrics without linking to the published case study
Discovery questions
- Where does your current data vendor fall short on European coverage or mobile accuracy?
- How is your CRM data quality affecting routing, scoring, or AI initiatives?
- Has legal raised concerns about GDPR posture for any of your data sources?
- Which integrations (Salesforce, HubSpot, Outreach, Salesloft) does your team rely on day to day?
- Are you tracking buying signals like funding, hiring, or job changes to time outreach?
Disqualifiers
- Consumer-focused businesses
- teams without an outbound or ABM motion
- or organisations that cannot work with B2B contact data on a legitimate interest basis.
Target keywords
Objections & responses
“We already use ZoomInfo or Apollo and US-centric data is enough.”
Response: Cognism is purpose-built for European coverage with phone-verified mobiles and GDPR-first sourcing, and published case studies (e.g., Lead Forensics, User Evidence) cite better EU conversion vs US-centric vendors.
“GDPR and legal review will block another B2B data tool.”
Response: Cognism leads with compliance: ISO 27001, ISO 27701, SOC 2 Type II, screening against 15 Do-Not-Call lists, and a Trust Centre designed for legal and security review.
“Our CRM is already a mess — adding more data will make it worse.”
Response: Cognism CRM Enrichment includes diagnostic dashboards, ICP-led targeting, and field-level rules so updates apply only where the team allows, not bulk overwrites.
“We don't have a big enough team to operate another tool.”
Response: Cognism supports SMB through enterprise with onboarding and integration support, plus Salesforce, HubSpot, Outreach, Salesloft, and Zapier integrations so reps work inside their existing tools.
Rules
Promotion rules
Where you can promote, what is restricted, and what the founder requires.
Allowed channels
Restricted channels
- AI-generated content
- Yes
- Content reuse
- No
- Founder approval
- Yes
Approved claims
- Phone-verified mobile numbers with additional verification layers
- Decision-maker contact data refreshed every 30 days (per website)
- GDPR-first sourcing with screening across 15 Do-Not-Call lists (per website)
- ISO 27001, ISO 27701, and SOC 2 Type II certifications cited on the Cognism website
- Integrations with Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Bullhorn, Outreach, Salesloft, and Zapier
Claims to avoid
- Do not claim guaranteed pipeline or revenue uplift
- Do not claim results are typical
- Do not claim official partnership before founder approval
- Do not claim Stripe-verified payouts
- Do not claim managed checkout is ready
- Do not quote specific customer metrics without linking to the published case study
Compliance notes
- Cognism positions itself as compliance-first with GDPR and CCPA alignment, ISO 27001, ISO 27701, and SOC 2 Type II. Promotion claims must respect that posture and avoid implying guaranteed outcomes.
Evidence
Proof & trust signals
Claims, evidence links, and operational trust signals partners can lean on.
Proof points
- Connect rate uplift: 3 x
- Refresh cadence: 30 days
- DNC list coverage: 15 lists
- Average 20-40% pipeline increase for Cognism customers, per published positioning.
- Higher mobile connect rates
- Refreshed, compliant CRM records
- Predictable European pipeline
- Reps spend more time in live conversations
- Audit-ready compliance posture
- 4,000+ revenue teams use Cognism
- 15 global Do-Not-Call lists screened
- Strong third-party review ratings
- Mollie case study: 30% better data quality
- ComplyAdvantage case study: 15% conversion uplift
Proof links
- Cognism 2026 brand logo
Primary Cognism brand logo
- Cognism homepage hero
Homepage hero featuring premium sales intelligence positioning
- Sales Intelligence product page
Product page for Cognism Sales Intelligence
About Cognism
Cognism gives sales, marketing, and RevOps teams compliant, phone-verified B2B contact data, buying signals, and CRM enrichment to build pipeline faster across Europe and globally. The platform delivers decision-maker coverage refreshed every 30 days, GDPR-first sourcing with extensive Do-Not-Call screening, and integrations with Salesforce, HubSpot, Outreach, Salesloft, and other revenue tools. Teams use Cognism through a web app, browser extension over LinkedIn, CRM enrichment workflows, or Data-as-a-Service delivery into warehouses.
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Listing transparency
Company activation will confirm the remaining commercial and tracking details.