AI software · Freckle
Promote Freckle
Freckle
AI-powered CRM enrichment for HubSpot and Salesforce that finds any data point through natural language.
Partner summary
The offer at a glance
A quick read on buyer fit, pitch, economics, and promotion fit.
Best buyer
RevOps teams on HubSpot or Salesforce
Main outcome
Unlocked $1.7M in net-new pipeline in 30 days from previously ignored personal email sign-ups.
Commission
To be confirmed
Best channels
Partner Content, Newsletter, Community Posts, Linkedin Thought Leadership
Terms
Founder confirmation required before promotion.
Main pitch
Freckle is the AI-powered CRM enrichment layer for HubSpot and Salesforce. Ask for any data point in natural language and Freckle's agents pull it from the web and 50+ providers,...
Economics
Partner terms
Commission, pricing model, and review timing for this listing.
Commercial terms
Partner terms
Founder confirmation required before partners promote this listing.
- Commission
- To be confirmed
- Pricing
- Subscription
- Duration
- —
- Review period
- 30 days
Pricing tiers
Free
Primary$0.00/ month
Tracks Signup
- Unlimited users
- CRM integrations (HubSpot, Salesforce)
- Web search and scraping
- Email address enrichments
- Waterfall enrichments
Build (formerly Pro)
$99.00/ month
Tracks Paid Subscription
- Everything in Free
- Phone number enrichments
- HTTP API connections
- Bring-your-own API keys
- Tiered credit packages from 5,000 to 10,000 credits per month with monthly and annual options
Scale
$599/ month
Tracks Paid Subscription
- Everything in Build
- Dynamic ad audiences (LinkedIn, Google)
- Dedicated Slack support
- Priority support queue
- Faster enrichment speeds and 2-minute CRM and warehouse syncs
Enterprise
Custom/ custom
Tracks Sales Qualified Lead
- Custom credit packages
- Monthly team table builds
- Bulk pricing discounts
- Custom contracting
Who this converts for
The buyers this offer is shaped for. Match your reach to the strongest audience fit.
RevOps teams on HubSpot or Salesforce
Revenue operations leaders responsible for CRM data hygiene, enrichment, lead scoring, and routing in HubSpot or Salesforce environments.
Pain points
- Records arrive with missing or incomplete data that breaks scoring and routing
- Existing enrichment tools fail when only a personal email or partial data is available
- Stitching together multiple data providers and managing separate subscriptions is heavy operational lift
- Records arrive incomplete and break scoring and routing
- Existing enrichment tools fail without a work email or website
- Clay-style tools require a dedicated admin or agency
- Personal email sign-ups go un-enriched and miss B2B opportunities
- Manual account research is slow, expensive, and inconsistent
- Ad audiences built from CRM exports are stale and have low match rates
Desired outcomes
- Full enrichment coverage across inbound, outbound, and event lists
- Lead scoring that reflects a plain-English ICP, not rigid firmographics
- Clean enriched data syncing back to the CRM with no duplicates
- Higher enrichment coverage across all inbound and outbound records
- Natural-language ICP scoring instead of rigid firmographic models
- Clean enriched data flowing back into the CRM with no duplicates
- More pipeline sourced from existing top-of-funnel volume
- Lower cost per lead from better-matched ad audiences
- Less reliance on dedicated data ops or agency support
Marketing teams running B2B paid ads
Demand generation and paid media teams who want to sync CRM segments into LinkedIn and Google audiences and keep them current.
Pain points
- Low match rates between CRM emails and ad platform identities
- Audience lists go stale between manual exports
- Wasted ad spend on already converted or churned accounts
Desired outcomes
- Higher match rates on LinkedIn and Google audiences
- Always-fresh inclusion and exclusion lists
- Lower cost per lead from better-targeted campaigns
Investors and talent acquisition teams
Investment analysts and recruiters who use Freckle to research target companies, founders, or candidates.
Pain points
- Manual research on companies, founders, and candidates is slow
- Disparate data sources are hard to consolidate
- No purpose-built tool for non-GTM enrichment use cases
Desired outcomes
- Faster diligence and sourcing
- Consistent profile data across lists
- Single workspace for enrichment and questions
Founders and growth teams at B2B startups
Early-stage founders and growth leads running outbound and PLG motions who need enriched lead lists without hiring a data ops specialist.
Pain points
- No bandwidth to learn a complex enrichment tool
- Manual account research is slow and inconsistent
- Personal email sign-ups go un-enriched and miss B2B opportunities
Desired outcomes
- Run higher quality outbound campaigns with less effort
- Convert PLG sign-ups into qualified pipeline
- Avoid hiring a dedicated data ops role
SDR, AE, and sales leadership teams
Front-line sales reps and their leaders who need enriched lead lists and account research before reaching out.
Pain points
- Lists arrive without the context needed to personalize outreach
- Account research takes hours per account
- Reps end up reaching out blind
Desired outcomes
- Higher reply and conversion rates
- Faster account research
- Better prioritization across the account list
Non-technical RevOps
Help RevOps and GTM teams turn incomplete CRM records into enriched, scored, and actionable data without hiring a dedicated data ops specialist.
Why partners convert here
When to pitch this, and the outcomes the buyer actually gets.
Use cases
- Enrich personal email sign-ups into B2B pipeline
- Enrich personal email sign-ups into B2B pipeline
- Automate account research at scale
- Automate account research at scale
- Dynamic ad audience sync
- Dynamic ad audience sync
- Custom ICP and AI lead scoring
- Custom ICP and AI lead scoring
- Waterfall enrichment for contact data
- Waterfall enrichment for contact data
Outcomes
Freckle is SOC 2 Type II compliant.
EvidenceHigher enrichment coverage across all inbound and outbound records
Natural-language ICP scoring instead of rigid firmographic models
Clean enriched data flowing back into the CRM with no duplicates
More pipeline sourced from existing top-of-funnel volume
Lower cost per lead from better-matched ad audiences
Less reliance on dedicated data ops or agency support
$1.7M pipeline in 30 days from personal email sign-ups
Evidence23% of B2B pipeline sourced via Freckle at Bolt.new
EvidenceOperator testimonials from RevOps and GTM leaders
EvidenceSeed funding raised
EvidenceBefore · After
Enrich personal email sign-ups into B2B pipeline
Before
PLG sign-ups using personal emails were treated as low-value and never converted into outbound or sales motions.
After
Every sign-up is enriched and scored automatically, exposing net-new B2B buyers that would otherwise stay invisible.
Expected outcome: More qualified pipeline sourced from existing top-of-funnel volume.
What makes this different
Where this offer beats the alternatives.
Natural-language setup without prompt engineering
Pay per result, not per input — one credit equals one output
Native HubSpot and Salesforce integrations included on every plan, including Free
Designed for incomplete data, including personal email starting points
Aggregated access to 50+ data providers in one subscription
Dynamic ad audience sync to LinkedIn and Google with daily refresh
Promotion strategy
Partner playbook
Angles, questions, objections, and inputs to keep outreach sharp.
Value proposition
AI-powered CRM enrichment for HubSpot and Salesforce that finds any data point through natural language.
How to pitch
Freckle is the AI-powered CRM enrichment layer for HubSpot and Salesforce. Ask for any data point in natural language and Freckle's agents pull it from the web and 50+ providers, score records against your ICP, and sync clean data back into your CRM. It is positioned as the usable alternative to Clay for RevOps and GTM teams that do not want a dedicated admin.
Positioning
The Clay alternative built for CRM enrichment, designed for non-technical RevOps and GTM users who need natural-language setup and pay-per-output pricing.
Best angles to test
- Clay alternative for teams without a dedicated admin
- Turning personal email sign-ups into B2B pipeline
- Dynamic CRM-to-ads audience sync
- Natural-language ICP scoring versus rigid firmographic models
- Aggregated 50+ providers under one subscription with pay-per-output pricing
- Native HubSpot and Salesforce integrations available on all plans, including Free
- Natural-language setup with no prompt engineering required
- Aggregated access to 50+ data providers without separate subscriptions
- Dynamic ad audience sync to LinkedIn and Google with daily refresh
- Spreadsheet-style workspace for enrichment, scoring, and CRM sync
- SOC 2 Type II compliant per Freckle blog announcement
Angles to avoid
- Do not claim guaranteed revenue
- Do not claim results are typical
- Do not claim official partnership before founder approval
- Do not claim Stripe-verified payouts
- Do not claim managed checkout is ready
- Do not quote pipeline or pipeline-share metrics without naming the published customer source
- Do not claim Freckle replaces a CRM
Discovery questions
- Which CRM do you use today: HubSpot, Salesforce, or both?
- How are you handling enrichment of personal email sign-ups today?
- Are you using Clay, and if so, who operates it?
- What share of your inbound is going un-enriched or un-scored?
- Are you running CRM-sourced audiences on LinkedIn or Google ads?
- How is your ICP currently defined, and how is it applied in scoring?
Disqualifiers
- Outbound agencies and large RevOps teams that need deep workflow configurability and have the staffing to operate Clay end to end.
Target keywords
Objections & responses
“We already use Clay.”
Response: Freckle and Clay solve similar enrichment and research jobs, but Freckle is built for non-technical users with natural-language setup and pay-per-output pricing. Teams choose Freckle when Clay's learning curve, agency reliance, or per-input pricing becomes a blocker.
“We need full CRM integration but cannot justify Clay's high-tier plan.”
Response: Freckle includes native HubSpot and Salesforce integrations on all plans, including the Free plan, so CRM sync is not gated behind a premium tier.
“Will my team need to learn prompt engineering or hire a specialist?”
Response: Freckle provides templates for common enrichment, research, and clean-up actions, so non-technical users can get value without prompt engineering or a dedicated admin.
“Our records are messy and incomplete.”
Response: Freckle is designed for partial data. It can start from just a personal email or other fragments and use waterfalls across 50+ providers to fill in the rest.
“How is data security handled?”
Response: Freckle has publicly announced SOC 2 Type II compliance. Specific security and DPA terms should be confirmed with the Freckle team.
“Is this suitable for an outbound agency?”
Response: Freckle is intentionally optimized for in-house, non-technical users. Outbound agencies and very large RevOps teams that want deep configurability are typically a better fit for Clay.
Rules
Promotion rules
Where you can promote, what is restricted, and what the founder requires.
Allowed channels
Restricted channels
- AI-generated content
- Yes
- Content reuse
- No
- Founder approval
- Yes
Approved claims
- Native HubSpot and Salesforce integrations available on all plans, including Free
- Natural-language setup with no prompt engineering required
- Aggregated access to 50+ data providers without separate subscriptions
- Dynamic ad audience sync to LinkedIn and Google with daily refresh
- Spreadsheet-style workspace for enrichment, scoring, and CRM sync
- SOC 2 Type II compliant per Freckle blog announcement
Claims to avoid
- Do not claim guaranteed revenue
- Do not claim results are typical
- Do not claim official partnership before founder approval
- Do not claim Stripe-verified payouts
- Do not claim managed checkout is ready
- Do not quote pipeline or pipeline-share metrics without naming the published customer source
- Do not claim Freckle replaces a CRM
Evidence
Proof & trust signals
Claims, evidence links, and operational trust signals partners can lean on.
Proof points
- pipeline generated: 1,700,000 USD
- share of B2B pipeline sourced: 23 percent
- customer teams: 3,000 teams
- Freckle is SOC 2 Type II compliant.
- Higher enrichment coverage across all inbound and outbound records
- Natural-language ICP scoring instead of rigid firmographic models
- Clean enriched data flowing back into the CRM with no duplicates
- More pipeline sourced from existing top-of-funnel volume
- Lower cost per lead from better-matched ad audiences
- Less reliance on dedicated data ops or agency support
- $1.7M pipeline in 30 days from personal email sign-ups
- 23% of B2B pipeline sourced via Freckle at Bolt.new
- Operator testimonials from RevOps and GTM leaders
- Seed funding raised
Proof links
- Freckle wordmark
Primary Freckle logo (dark variant).
- Freckle homepage open graph image
Open graph image used across Freckle marketing pages.
- Freckle product hero
Freckle spreadsheet-style enrichment interface hero image.
About Freckle
Freckle sits on top of HubSpot and Salesforce and auto-enriches every record coming in from any source. Non-technical RevOps and GTM teams describe the attributes they need in natural language, and Freckle's AI agents search the web and 50+ data providers to find them. Users work with records in a spreadsheet-style interface, run waterfall enrichments, score leads against a plain-English ICP, and push clean data back into the CRM with no duplicates. The platform also handles personal email sign-up enrichment and dynamic ad audience sync to LinkedIn and Google.
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Listing transparency
Company activation will confirm the remaining commercial and tracking details.