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Leadfeeder

Identify the companies visiting your website, reveal buying intent, and turn anonymous traffic into qualified B2B pipeline.

Open for Partnerswebsite-visitor-identificationb2b-lead-generationbuyer-intentsales-intelligenceaccount-based-marketingFree trial · 14 daysListed since May 2026

Partner summary

The offer at a glance

A quick read on buyer fit, pitch, economics, and promotion fit.

Best buyer

B2B marketing teams

Main outcome

Identify up to 45% of companies visiting your website.

Commission

To be confirmed

Best channels

Content Marketing And Blog Reviews, SEO And Comparison Articles, Organic Social Media, Email To Opted-In B2B Audiences

Terms

Leadfeeder positions itself as GDPR compliant with EU-based data processing

Main pitch

Leadfeeder turns a B2B website into a lead generation engine: it reveals the companies behind anonymous traffic, confirms real buying intent, and routes high-fit accounts and...

Economics

Partner terms

Commission, pricing model, and review timing for this listing.

Commercial terms

Partner terms

Founder confirmation required before partners promote this listing.

Commission
To be confirmed
Pricing
Subscription
Duration
Review period
30 days

Pricing tiers

Leadfeeder Free

Primary

€0.00/ free

Tracks Free Signup

  • Basic version with limited functionality
  • Shows last 7 days of leads
  • No integrations or advanced features
  • Default plan after trial if no purchase is made

Leadfeeder free trial (Lite)

Custom/ trial

Tracks Free Trial

  • 14-day free trial, no credit card required
  • Full access to Leadfeeder on the Lite plan including Target Basic
  • Downgrades to Leadfeeder Free if no subscription is purchased

Leadfeeder paid subscription

Custom/ subscription

Tracks Subscription

  • Full Web Visitors, Target, Campaigns, and Lists access
  • Integrations with major CRMs and tools
  • AI insights, enrichment, contacts, and alerts

Who this converts for

The buyers this offer is shaped for. Match your reach to the strongest audience fit.

B2B marketing teams

Demand generation and ABM marketers who need to turn website traffic into qualified pipeline and prove campaign impact.

Head of MarketingDemand Generation Manager

Pain points

  • Anonymous traffic that never converts to a known lead
  • Stale, low-intent lead lists
  • Wasted ad spend on low-fit traffic
  • Slow, manual account research
  • Marketing and sales misaligned on target accounts

Desired outcomes

  • Turn anonymous traffic into qualified pipeline
  • Focus on high-fit, in-market accounts
  • Lower cost per qualified lead
  • Faster qualification and outreach
  • Aligned marketing and sales targeting

B2B sales and SDR teams

Sales and SDR teams who want to prioritize ready-to-buy accounts and reach the right decision-makers faster.

Head of SalesSales Development Representative

RevOps teams

Revenue operations teams aligning marketing and sales around shared account context and clean CRM handoff.

Head of RevOpsRevenue Operations Manager

B2B companies with meaningful website traffic

Turn anonymous website traffic and compliant B2B data into qualified, prioritized pipeline that marketing and sales can act on together.

Head of MarketingDemand Generation Manager

a defined ICP

Turn anonymous website traffic and compliant B2B data into qualified, prioritized pipeline that marketing and sales can act on together.

Head of MarketingDemand Generation Manager

Head of Marketing

Turn anonymous website traffic and compliant B2B data into qualified, prioritized pipeline that marketing and sales can act on together.

Head of MarketingDemand Generation Manager

Why partners convert here

When to pitch this, and the outcomes the buyer actually gets.

Use cases

  • Turn anonymous web visits into qualified leads
  • Turn anonymous web visits into qualified leads
  • Build ICP audiences and prospect lists from a B2B database
  • Build ICP audiences and prospect lists from a B2B database
  • Optimize campaign spend with account-level attribution
  • Optimize campaign spend with account-level attribution
  • Power sales intelligence with intent and contact data
  • Power sales intelligence with intent and contact data

Outcomes

45 %

Website company identification rate

Evidence

75 %

MQL-to-SQL conversion improvement

Evidence

35 %

Cost per qualified lead reduction

Evidence

3 x

ICP traffic multiplier

Evidence

4 minutes

Time to first identified companies

Evidence

Turn anonymous traffic into qualified pipeline

Focus on high-fit, in-market accounts

Lower cost per qualified lead

Faster qualification and outreach

Aligned marketing and sales targeting

Rated highly on G2 with 830+ reviews

Evidence

Used by over 15,000 companies

Evidence

500M+ leads generated by customers

Evidence

GDPR compliant with EU-based data processing

Evidence

Customer story: Custobar turns website intent into EUR 180K pipeline

Evidence

Custobar success story: EUR 180K pipeline

Evidence

Before · After

Turn anonymous web visits into qualified leads

Before

Most website visitors never fill out a form, so demand goes unseen and unworked.

After

Companies and their on-site behavior are revealed and pushed to the CRM with real-time alerts for high-intent visits.

Expected outcome: More qualified opportunities from existing traffic without increasing spend.

What makes this different

Where this offer beats the alternatives.

  • Cookieless IP-to-company identification, including remote employees

  • Compliant European B2B database of 60M+ companies and 400M+ contacts

  • Combined identification, data, campaigns, and lists in one platform

  • AI for prioritization, enrichment, contacts, and signal alerts

  • GDPR compliant with EU-based data processing

Promotion strategy

Partner playbook

Angles, questions, objections, and inputs to keep outreach sharp.

Value proposition

Identify the companies visiting your website, reveal buying intent, and turn anonymous traffic into qualified B2B pipeline.

How to pitch

Leadfeeder turns a B2B website into a lead generation engine: it reveals the companies behind anonymous traffic, confirms real buying intent, and routes high-fit accounts and verified contacts straight into the CRM. Backed by a European B2B database of 60M+ companies and 400M+ contacts, IP-based campaigns, and AI prioritization, it helps marketing, sales, and RevOps focus on the accounts most likely to convert. GDPR compliant, EU-based data, and a 14-day free trial with no credit card required.

Positioning

For B2B marketing and sales teams who waste effort on anonymous traffic and stale lead lists, Leadfeeder identifies in-market companies on your website and turns owned web signals into qualified, CRM-ready pipeline without third-party cookies.

Best angles to test

  • Turn anonymous website traffic into qualified pipeline you already paid to attract
  • Cookieless company identification that still works when employees are remote
  • GDPR-compliant European B2B data as a trust angle for EU buyers
  • AI prioritization and signal alerts to focus reps on in-market accounts
  • Lower cost per qualified lead through account-level attribution
  • Identifies companies visiting your website using IP-to-company data
  • GDPR compliant with EU-based data processing
  • 14-day free trial with no credit card required
  • Integrates with major CRMs including Salesforce, HubSpot, Pipedrive, and Microsoft Dynamics
  • Access to a B2B database of 60M+ companies and 400M+ contacts (vendor-stated)
  • Rated highly on G2 with 830+ reviews (vendor-stated)

Angles to avoid

  • Do not claim guaranteed revenue or pipeline
  • Do not claim results are typical
  • Do not claim official partnership before founder approval
  • Do not claim Stripe-verified payouts
  • Do not claim managed checkout is ready
  • Do not present vendor 'up to' metrics as guaranteed outcomes
  • Do not misrepresent the scope of GDPR compliance

Discovery questions

  • How much of your B2B website traffic currently converts to a known lead?
  • Which CRM does your team use, and how are leads routed today?
  • Do you have a defined ICP and account list, or do you need to build one?
  • How do you measure which campaigns drive real pipeline versus clicks?
  • Are EU data and GDPR compliance requirements important to your buyers?

Disqualifiers

  • B2C businesses
  • sites without B2B buyer traffic
  • or teams without an account-based motion.

Target keywords

website visitor identificationB2B lead generation softwareIP-to-company databasebuyer intent dataanonymous website visitor trackingaccount-based marketing platformB2B prospecting databaseGDPR-compliant lead generationsales intelligence softwareMQL to SQL conversion

Objections & responses

  • Is this GDPR compliant?

    Response: Leadfeeder states it is GDPR compliant, built with compliance and transparency at its core, and processes and stores data within the EU. By default it shows company visits, not individuals. Partners should not overstate compliance scope.

  • Will it still work if employees work remotely?

    Response: Leadfeeder states its IP database is updated daily from multiple sources, so it can identify companies even when employees use dynamic IPs and work from home.

  • Is this only for marketing teams?

    Response: No. Marketing, sales, SDR, and RevOps teams use Leadfeeder for shared intent signals, account prioritization, and CRM-ready handoff.

  • Why is this better than buying a one-time lead list?

    Response: Static lists go stale quickly. Leadfeeder focuses outreach on companies showing real, current buying intent on your site, with continuously updated data.

  • Is it slow or hard to get started?

    Response: Leadfeeder offers a 14-day free trial with no credit card required and states time-to-value of about 4 minutes from setup to first identified companies.

Rules

Promotion rules

Where you can promote, what is restricted, and what the founder requires.

Allowed channels

Content Marketing And Blog ReviewsSEO And Comparison ArticlesOrganic Social MediaEmail To Opted-In B2B AudiencesWebinars And Educational ContentPartner Newsletters

Restricted channels

Paid Brand-Term Or Trademark Keyword BiddingCold Outreach To Non-Opted-In Contact ListsUnsolicited SpamIncentivized Or Misleading Review Channels
AI-generated content
Yes
Content reuse
No
Founder approval
Yes

Approved claims

  • Identifies companies visiting your website using IP-to-company data
  • GDPR compliant with EU-based data processing
  • 14-day free trial with no credit card required
  • Integrates with major CRMs including Salesforce, HubSpot, Pipedrive, and Microsoft Dynamics
  • Access to a B2B database of 60M+ companies and 400M+ contacts (vendor-stated)
  • Rated highly on G2 with 830+ reviews (vendor-stated)

Claims to avoid

  • Do not claim guaranteed revenue or pipeline
  • Do not claim results are typical
  • Do not claim official partnership before founder approval
  • Do not claim Stripe-verified payouts
  • Do not claim managed checkout is ready
  • Do not present vendor 'up to' metrics as guaranteed outcomes
  • Do not misrepresent the scope of GDPR compliance

Compliance notes

  • Leadfeeder positions itself as GDPR compliant with EU-based data processing

Evidence

Proof & trust signals

Claims, evidence links, and operational trust signals partners can lean on.

Proof points

  • Website company identification rate: 45 %
  • MQL-to-SQL conversion improvement: 75 %
  • Cost per qualified lead reduction: 35 %
  • ICP traffic multiplier: 3 x
  • Time to first identified companies: 4 minutes
  • Turn anonymous traffic into qualified pipeline
  • Focus on high-fit, in-market accounts
  • Lower cost per qualified lead
  • Faster qualification and outreach
  • Aligned marketing and sales targeting
  • Rated highly on G2 with 830+ reviews
  • Used by over 15,000 companies
  • 500M+ leads generated by customers
  • GDPR compliant with EU-based data processing
  • Customer story: Custobar turns website intent into EUR 180K pipeline
  • Custobar success story: EUR 180K pipeline

Proof links

About Leadfeeder

Leadfeeder identifies anonymous companies visiting your website using IP-to-company data, confirms buying intent from on-site behavior, and pushes high-fit accounts and contacts into your CRM and sales tools. It combines website visitor identification, a European B2B database of 60M+ companies and 400M+ contacts, IP-based display campaigns, account lists, and AI features for prioritization, enrichment, and signal alerts, helping marketing, sales, and RevOps teams focus on accounts most likely to convert. Data is GDPR compliant and processed within the EU, with a 14-day free trial and no credit card required.

leadfeeder.comListed since May 2026

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Listing transparency

Company activation will confirm the remaining commercial and tracking details.

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