AI software · Luma AI
Promote Luma Agents
Luma Agents
Creative agents that plan, generate, and refine image, video, audio, and text on one infinite canvas.
Partner summary
The offer at a glance
A quick read on buyer fit, pitch, economics, and promotion fit.
Best buyer
In-house creative and brand teams
Main outcome
Teams replace fragmented creative stacks with a single agent-driven workspace covering image, video, audio, and text.
Commission
To be confirmed
Best channels
Founder And Creator Newsletters, Long-Form Blog And SEO Content, Social Posts On X, LinkedIn, Instagram, YouTube, And TikTok, Communities And Forums Where AI Creative Tooling Is On-Topic
Terms
Promotion language and commercial terms must be reviewed by Luma before activation. Partners should reference the live pricing and enterprise pages rather than hard-coding numbers, and avoid implying customer partnerships beyond those publicly announced.
Main pitch
Pitch Luma Agents as the single creative workspace where one operator can direct a full campaign across image, video, audio, and text. Lead with brand and creative teams drowning...
Economics
Partner terms
Commission, pricing model, and review timing for this listing.
Commercial terms
Partner terms
Founder confirmation required before partners promote this listing.
- Commission
- To be confirmed
- Pricing
- Subscription
- Duration
- —
- Review period
- 30 days
Pricing tiers
Plus
Primary$30.00/ month
Tracks Subscription
- Luma and third-party image and video models
- Edit access for guest collaborators
- Commercial use
- Approximately 10000 credits per month per public pricing FAQ
Pro
$90.00/ month
Tracks Subscription
- Everything in Plus
- Approximately 4x usage with the Luma Agents
- Approximately 40000 credits per month per public pricing FAQ
Ultra
$300/ month
Tracks Subscription
- Everything in Pro
- Approximately 15x usage with the Luma Agents
- Approximately 150000 credits per month per public pricing FAQ
Team
Custom/ custom
Tracks Sales Qualified Lead
- Manage and add team members
- Projects, team organization, and team-wide sharing
- Usage analytics
- Shared team credits
- SSO
Enterprise
Custom/ custom
Tracks Sales Qualified Lead
- Enterprise commitments
- Dedicated education and training
- Custom fine-tuning
- Forward Deployed Creatives for onboarding and workflow optimization
Uni-1.1 API — Build
Custom/ usage
Tracks Api Signup
- Two endpoints: generate and modify
- Up to nine references per generation
- Python and JavaScript SDKs
- Usage-based billing
- All aspect ratios and output formats
Uni-1.1 API — Scale
Custom/ custom
Tracks Sales Qualified Lead
- Higher rate limits
- White-glove onboarding
- Dedicated engineering support
- Monthly invoicing
- Provisioned throughput options with SLA
Who this converts for
The buyers this offer is shaped for. Match your reach to the strongest audience fit.
In-house creative and brand teams
Brand, design, and creative teams at consumer and B2B companies producing multi-channel campaigns and content systems.
Pain points
- Switching between fragmented image, video, and audio tools
- Slow production cycles for campaign variations and localizations
- Maintaining brand and character consistency across many assets
- Tool sprawl across image, video, and audio platforms
- Slow production cycles for variations and localizations
- Inconsistent brand, character, and product representation across assets
- Heavy prompt engineering and retry overhead with existing generation APIs
- Isolated AI pilots that do not integrate with production workflows
Desired outcomes
- Produce more on-brand creative variations per campaign
- Compress concept-to-delivery timelines
- Keep characters, products, and brand systems consistent at scale
- Direct full campaigns from concept to delivery in one workspace
- Produce more on-brand variations per brief
- Localize and re-voice video for additional markets quickly
- Embed reliable generation into product and ecommerce pipelines
- Adopt a unified, scalable AI creative system across the org
Creative and advertising agencies
Agencies and production studios delivering campaigns and content for multiple clients across channels.
Pain points
- Heavy manual effort to produce multiple creative directions per pitch
- Costly traditional shoots for early-stage concepts
- Coordinating handoffs between specialized tools and freelancers
Desired outcomes
- Pitch more on-brand directions in less time
- Produce broadcast-ready storytelling at lower marginal cost
- Integrate generative AI into production pipelines without diluting craft
Enterprise marketing and content organizations
Large marketing, content, and ecommerce teams running global brand systems across many markets and channels.
Pain points
- Isolated AI experiments that do not integrate with production
- Concerns about IP protection and content used for training
- No unified workflow for image, video, and audio at enterprise scale
Desired outcomes
- Unified, scalable creative system across global teams
- Brand-tailored AI production capability with enterprise security
- Higher creative throughput without diluting strategy or cultural nuance
Developers and product teams using the Uni-1.1 and Ray API
Engineering and product teams embedding generative image and video into their own apps, ecommerce, and creative pipelines.
Pain points
- High cost and latency of comparable generation APIs
- Brittle prompt engineering for complex creative briefs
- Lack of reproducible reference-driven workflows in existing APIs
Desired outcomes
- Ship production features powered by reliable generation
- Scale brand and product visuals across markets without retry tax
- Embed reasoning-driven generation into existing stacks via SDK
Help creative and marketing teams turn briefs into complete sets of on-brand image, video, and audio deliverables faster and at higher consistency
Help creative and marketing teams turn briefs into complete sets of on-brand image, video, and audio deliverables faster and at higher consistency.
plus product teams embedding generation via API
Help creative and marketing teams turn briefs into complete sets of on-brand image, video, and audio deliverables faster and at higher consistency.
Why partners convert here
When to pitch this, and the outcomes the buyer actually gets.
Use cases
- Direct multi-asset brand campaigns end to end
- Direct multi-asset brand campaigns end to end
- Produce on-model product and lifestyle visuals at scale
- Produce on-model product and lifestyle visuals at scale
- Ship social and short-form video ads for every channel
- Ship social and short-form video ads for every channel
- Localize video into multiple languages with synced visuals
- Localize video into multiple languages with synced visuals
- Embed Uni-1.1 generation into product pipelines
- Embed Uni-1.1 generation into product pipelines
Outcomes
Teams replace fragmented creative stacks with a single agent-driven workspace covering image, video, audio, and text.
EvidenceParallel execution across modalities reduces turnaround time on complex creative projects.
EvidenceUni-1.1 API delivers reasoning-driven generation at less than half the price and latency of comparable models, according to the public API page.
EvidenceEnterprise customers retain IP ownership, content is not used to train models, and SSO plus access controls are available.
EvidenceDirect full campaigns from concept to delivery in one workspace
Produce more on-brand variations per brief
Localize and re-voice video for additional markets quickly
Embed reliable generation into product and ecommerce pipelines
Adopt a unified, scalable AI creative system across the org
Wonder Project and Luma launch Innovative Dreams
EvidenceServiceplan Group deploys creative AI with Luma globally
EvidenceLuma opens Riyadh office and partners with Publicis Groupe
EvidenceMazda's first AI-produced commercial built with Luma Agents
EvidenceRay3 evaluation report
EvidenceBefore · After
Direct multi-asset brand campaigns end to end
Before
Campaigns require stitching together separate image, video, audio, and editing tools with manual handoffs between teams.
After
Luma Agents orchestrates the right models and keeps shared context across formats so one operator can direct a complete campaign.
Expected outcome: More cohesive, on-brand campaign sets shipped in fewer cycles.
What makes this different
Where this offer beats the alternatives.
Unified multimodal canvas spanning image, video, audio, and text
Agent that selects models, plans, generates, and iterates with shared context
Master Reference Assets for character, product, and brand consistency
Parallel generation across modalities for higher throughput
Uni-1.1 API positioned at less than half the price and latency of comparable models
Enterprise IP protection with no training on customer content, plus SSO
Promotion strategy
Partner playbook
Angles, questions, objections, and inputs to keep outreach sharp.
Value proposition
Creative agents that plan, generate, and refine image, video, audio, and text on one infinite canvas.
How to pitch
Pitch Luma Agents as the single creative workspace where one operator can direct a full campaign across image, video, audio, and text. Lead with brand and creative teams drowning in fragmented tools, ecommerce teams that need infinite product variations, and enterprise marketing orgs that want a governed AI production capability with IP protection.
Positioning
Luma Agents is the multimodal creative agent that turns a single brief into a complete set of campaign-ready assets, with Uni-1.1 and Ray3 models behind one canvas and one API.
Best angles to test
- Replace fragmented image, video, and audio tool stacks with one agent-driven canvas
- Scale on-model product and lifestyle imagery for ecommerce without new shoots
- Ship social and short-form video ad variant sets for every platform from one brief
- Localize video into new markets with synced lip and voice in one workspace
- Embed reasoning-driven generation into product pipelines via the Uni-1.1 API
- Luma Agents is a multimodal AI creative workspace that orchestrates image, video, audio, and text on one infinite canvas.
- Luma supports parallel generation across modalities within a session.
- Luma Agents includes Master Reference Assets to keep characters, products, logos, and brand elements consistent.
- Luma offers Plus, Pro, Ultra, Team, and Enterprise plans, plus the Uni-1.1 API for builders.
- Enterprise customer content is not used to train models and SSO and access controls are available.
- Credits used for failed generations are automatically returned per public pricing FAQ.
Angles to avoid
- Do not claim guaranteed revenue or guaranteed campaign outcomes
- Do not claim official partnership before founder approval
- Do not claim Stripe-verified payouts
- Do not claim managed checkout is ready
- Do not claim Luma replaces all human creative roles
- Do not state pricing as fixed without linking to the live pricing page
- Do not imply customer logos or quotes beyond those published by Luma
Discovery questions
- How many image, video, and audio tools does your team use today, and where do handoffs break down?
- How many creative variants do you need per campaign or product launch and how long does that take?
- How are you keeping brand, character, and product consistency across formats and markets?
- Are you running localized video for additional languages or regions today?
- Are you embedding generative image or video into your own product, and how are you handling cost and reliability?
- What are your enterprise requirements around IP, training data, SSO, and content governance?
Disqualifiers
- Casual one-off image users
- regulated categories where AI-generated marketing creative is restricted
- or teams that require fully live-action human-shot delivery only.
Target keywords
Objections & responses
“We already use point tools for image and video and do not want to change.”
Response: Luma Agents is positioned to replace fragmented multi-tool workflows by orchestrating models on one canvas, so teams can keep using best-in-class models without managing them individually.
“AI-generated content will not stay on brand.”
Response: Master Reference Assets let teams lock characters, products, logos, and brand elements so variations and localizations remain consistent across formats.
“Generative tools are too unreliable for production at scale.”
Response: Luma exposes production-grade APIs (Uni-1.1, Ray3 family) with SDKs in Python, JS or TS, and Go, plus enterprise features for unlimited generations and IP protection.
“We are worried about IP and training data exposure.”
Response: The enterprise tier states content is not used to train models, IP remains the customer's, and SSO and access controls are available.
“Pricing feels unpredictable with a credit-based model.”
Response: Luma publishes per-model credit costs and lets users set additional spending limits in account settings so usage pauses the moment that limit is reached.
Rules
Promotion rules
Where you can promote, what is restricted, and what the founder requires.
Allowed channels
Restricted channels
- AI-generated content
- Yes
- Content reuse
- No
- Founder approval
- Yes
Approved claims
- Luma Agents is a multimodal AI creative workspace that orchestrates image, video, audio, and text on one infinite canvas.
- Luma supports parallel generation across modalities within a session.
- Luma Agents includes Master Reference Assets to keep characters, products, logos, and brand elements consistent.
- Luma offers Plus, Pro, Ultra, Team, and Enterprise plans, plus the Uni-1.1 API for builders.
- Enterprise customer content is not used to train models and SSO and access controls are available.
- Credits used for failed generations are automatically returned per public pricing FAQ.
Claims to avoid
- Do not claim guaranteed revenue or guaranteed campaign outcomes
- Do not claim official partnership before founder approval
- Do not claim Stripe-verified payouts
- Do not claim managed checkout is ready
- Do not claim Luma replaces all human creative roles
- Do not state pricing as fixed without linking to the live pricing page
- Do not imply customer logos or quotes beyond those published by Luma
Compliance notes
- Promotion language and commercial terms must be reviewed by Luma before activation. Partners should reference the live pricing and enterprise pages rather than hard-coding numbers, and avoid implying customer partnerships beyond those publicly announced.
Evidence
Proof & trust signals
Claims, evidence links, and operational trust signals partners can lean on.
Proof points
- Teams replace fragmented creative stacks with a single agent-driven workspace covering image, video, audio, and text.
- Parallel execution across modalities reduces turnaround time on complex creative projects.
- Uni-1.1 API delivers reasoning-driven generation at less than half the price and latency of comparable models, according to the public API page.
- Enterprise customers retain IP ownership, content is not used to train models, and SSO plus access controls are available.
- Direct full campaigns from concept to delivery in one workspace
- Produce more on-brand variations per brief
- Localize and re-voice video for additional markets quickly
- Embed reliable generation into product and ecommerce pipelines
- Adopt a unified, scalable AI creative system across the org
- Wonder Project and Luma launch Innovative Dreams
- Serviceplan Group deploys creative AI with Luma globally
- Luma opens Riyadh office and partners with Publicis Groupe
- Mazda's first AI-produced commercial built with Luma Agents
- Ray3 evaluation report
Proof links
- Luma AI Open Graph image
Public Open Graph image for lumalabs.ai.
- Luma Agents product Open Graph image
Open Graph image used on the Luma Agents product page.
- Uni-1 model showcase
Marketing image from the Uni-1 model page on lumalabs.ai.
About Luma AI
Luma Agents is a multimodal creative workspace that orchestrates best-in-class image, video, and audio models behind a single agent. Marketing, creative, and production teams describe what they want and the agent selects models, generates assets, iterates variations, and preserves brand and character consistency across formats. Workflows span campaign concepts, product hero shots, social video ads, storyboards, on-model photography, packaging mockups, localization, and lip-synced character video. Luma also offers the Uni-1.1 API and Ray3 family models for teams embedding generation into their own pipelines.
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Listing transparency
Company activation will confirm the remaining commercial and tracking details.